Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [1]
For business to consumer marketing, it is "the process by Which companies create value for customers and build strong customer relationships, in order to capture value from customers in return." For business to business marketing it is creating value, solutions, and either short term or long relationships with a company or brand term. It generates the strategy that lies under sales techniques, business communication, and business developments. [2] It is integrated process through strong customer relationships Which companies build and create value for their customers and for themselves. [2]
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For business to consumer marketing, it is "the process by Which companies create value for customers and build strong customer relationships, in order to capture value from customers in return." For business to business marketing it is creating value, solutions, and either short term or long relationships with a company or brand term. It generates the strategy that lies under sales techniques, business communication, and business developments. [2] It is integrated process through strong customer relationships Which companies build and create value for their customers and for themselves. [2]
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